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QR Codes, Magnolia Press

QR Codes

If you’re not yet familiar with QR codes (abbreviated from Quick Response code), they can be compared to the barcodes used by retailers to scan and track inventory and product pricing.

What are QR codes and how can they really help your business?

QR Codes (Quick Response Codes) have achieved widespread use – and for good reason. Consumers want immediate access to what’s important to them and QR codes are being used to make that possible. It's a high-tech way of connecting people to a vibrant, robust form of information on your company or product. Another feature of the QR Code is that it has a low “cost-to-value” return.

In our fast-paced society, we have become accustomed to immediate gratification and the ever-present QR Code can provide your company with inexpensively derived customer information. QR codes are completely track-able. You will know how many times your code has been scanned, where the scans came from, and even what type of phone scanned the code.

QR Codes can be placed in an ad, or on a direct mailer and give the consumer instant access to any kind of information that can be stored digitally on the Internet.

Are QR Codes right for your company?

Ask yourself what it is that you are trying to accomplish? You can alternate special offers by simply linking your QR codes to new landing pages, and combine them with an email “opt-in” to build your customer list.

What are the benefits of using QR Codes?

There are clear benefits to using QR Codes. QR codes can be used to bring the user to you, meaning the codes extend the advertisement beyond just the printed code. They send the user to another piece of your advertising campaign. The longer you have the attention of your customer the greater the likelihood of a sale, improved brand recognition or increasing participation in a campaign.

Now that you know a little about the capabilities of QR Codes, call us to find out the specifics of what these little gems can do for you!

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