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Glossary of Terms, Magnolia Press

Glossary of Terms - Z

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Z-Fold Brochure

A z-fold brochure—also known as a fan fold or zig zag fold brochure—is constructed by folding an 8.5” x 11”, 8.5” x 14”, 11” x 17” or 11” x 25.5” sheet of paper twice in the shape of the letter “Z”.
A z-fold brochure looks like a fan because the panels do not fold into one another.

Z-Fold Brochure Panels & Pages

Panels are two-sided sections of the final printed brochure, and a z-fold brochure has three panels.
A page is one side of a brochure panel, and a z-fold brochure has six pages.
For z-fold brochures, the outside left panel folds to the left and the inside right panel folds to the left, forming the brochure cover.

Zip Code Sorting

Presorting mail, other than first class, into zip code sequence prior to delivery to the post office. The extent of the sortint is dependent upon the class of the mail and other postal regulations.

Zoom

An electronic function that increases or reduces the magnification of the image displayed on the video screen.

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